| City of license | Melbourne |
|---|---|
| Broadcast area | Melbourne, Australia |
| Branding | Melbourne's 91.5 FM |
| Slogan | Classic Songs. Classic Rock. |
| Frequency | 91.5 MHz FM |
| First air date | 5 September 2005 |
| Format | Classic rock |
| Language | English |
| ERP | 56 kW |
| Former callsigns | Classic Rock 91.5 (2010) Vega 91.5 (2005–2010) |
| Owner | DMG Radio Australia (Classic Rock) |
| Sister stations | Nova 100 |
| Website | 91.5 FM |
91.5 FM (call sign: 3PTV) is a commercial radio station based in Melbourne, Australia. It is run by DMG Radio Australia.
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The station first named Vega began with a music and talk format, however it switched to a music format in 2006. In 2010, its format became 'Classic Rock' playing primarily rock artists from the '70s and '80s and targets listeners 35-54, which would make its competitors Gold 104.3 and Triple M. After a somewhat shaky start the station seems to be growing slowly but consistently and now has around 400,000 listeners (AC Nielsen Official Survey 6 in 2009).
At the end of 2009, Vega moved to a model with no announcers outside of the Dicko & Dave morning show, with the result being a very high focus on music quantity post 9am. Alice Cooper started as the nights host on the station on 12 March 2010.
On Friday 12 March 2010 the Vega brand was dropped and the station was relaunched with new a format as 'Classic Rock 91.5' to counteract the 'classic hits' station Gold 104.3 and the contemporary rock station Triple M.[1] DMG Radio Australia announced the change as Vega's brand as the station has struggled towards the bottom of the ratings ladder in both Melbourne and Sydney. In building these new stations DMG needed a "simple, focused music concept that would appeal to the 35-54 audience." According to CEO Cathy O'Connor.
Both 91.5 FM and its sister station Nova 100 work out of the same newsroom. 91.5 has live traffic updates from the Australian Traffic Network during the mornings, afternoons and on weekends.
News Team: Nikole Gunn (News Director & Breakfast News), Pip Mooney (Drive), James Lake (Workday and Weekends), Bree Roberts (Workday)
Traffic Reporter: Brad Arnoldt (Breakfast) and Keith McKarten (Drive)
Sport: Ian "Coza" Cohen
Former News Presenters: Kerrie Mouthaan, Belinda Batty, Honor Elliott, Patrina Jones and Heidi Murphy
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